HEARTLAND

Hair accessory brand started by three midwestern designers (myself as well as two fashion designers). Product line features hand-crafted scrunchies, limited edition print hair scarves, and trendy plush headbands. Celebrating the Queen City and all its beauty, our products feature one-of-a-kind, custom made patterns centered around this state’s rich heritage. Holding true to the belief that the best way to celebrate home, is to start in the heartland.

BRANDING:

Ohio is known as the “heartland” of the United States, and all patterns and logos represent a deep love and comfort around the concept of home.

LOOKBOOK:

All product design, manufacturing, and styling done by Heartland. Photography copyright Grace Anaple.

PATTERNS:

A few of the patterns designed by the other two founders.

SOCIAL MEDIA:

Designed Instagram posts and layout. Instagram highlights products, gives a behind the scenes look, and shares fun facts about Ohio.

COLLATERAL:

All tags share the name of the custom print and the inspiration behind it, often state plants or animals from the zoo.

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