SHIRT DESIGNS:
All honey bee purchases support the survival of these endangered species.
COLLATERAL:
Stickers and packaging.
FINAL ICONS:
Designed within a system of standards to create a consistent set. The tapered and disappearing outlines used in the honey bee icons represent the questionable future of these species. With purchases from honey bee, we can solidify their futures.
BRANDING:
Based off of the honey bee icon. Tapered line used to create a custom typeface and tie back to the icons. Colors are more natural shades of colors that would draw attention of all ages. All elements feel light and bright to inspire attention to the hope behind the brand. Heart placed on Cincinnati, where the business was started.
PROCESS:
Started by choosing three animals and iterating icons in as many styles possible. After choosing a direction started developing all of them digitally before finalizing.
